Having a new website made is an investment. Whether it brings in customers depends less on animations and more on a few basics. These are the seven points we go through for every site.
1. It is fast, even on 4G
Visitors leave if a page loads slowly. Small images, few unnecessary scripts and good hosting make the difference, especially on a phone.
2. It works on every phone
Most of your visitors come via a phone. Buttons must be large enough, text readable without zooming in and forms easy to fill in.
3. Clear within five seconds
What do you do, for whom and where? That should be at the top of the page, in plain words. No slogan that says everything and nothing.
4. One clear next step
Calling, WhatsApp, requesting a quote: choose what you want a visitor to do and make that button easy to find everywhere.
5. Locally findable
Name your town and service area, make sure your name, address and phone number are the same everywhere, and link your Google Business Profile. That way, customers nearby find you more quickly.
6. Real photos and real reviews
Photos of your own work and team say more than stock images. Customer reviews complete the trust.
7. Secure and up to date
A valid SSL certificate, updates and backups are not extras but the basics. Agree who keeps these up to date once the site is live.
