The question we get asked most often about social media: how often should I post? The honest answer: as often as you can realistically keep up. An account that sits silent for three months does more harm than one with two good posts a month.
Start with your customers
If you mainly work for private individuals in the area, your customers are likely on Facebook and Instagram, and they look for you on Google. If you work for businesses, LinkedIn is often more important. Better to do two channels well than five halfheartedly.
A rhythm that works
For most local business owners, this is a good starting point:
- Two posts a month as a minimum, so your profile looks up to date.
- One post a week if you want to grow your reach and followers.
- Two or more a week if you are actively looking for new customers or running campaigns.
What do you post then?
Show your work: before-and-after photos, a job in progress, your team, a frequently asked question answered. Alternate between showing what you do and showing who you are. And don't forget your Google Business Profile: you can post updates there too.
No time?
That is the most common reason to stop. Plan your posts a month ahead, or have someone else do it. In our calculator you can see straight away what it costs to have your social media managed.
